SSecurityGrowth
GOOGLE ADS Β· SECURITY INDUSTRY

Google Ads That Convert Security Buyers

High-intent search campaigns engineered for security installers and providers β€” every dollar tracked to a lead, every lead tied to revenue.

3.2Γ—
Average ROAS
$12
Average CPC
+210%
Average CTR lift
92%
Impression share achieved
Live performance

A Google Ads account built to be measured.

Real-time visibility into ROAS, CPC, CTR and impression share β€” the metrics that actually map to revenue.

πŸ“’Google Ads Β· Security Campaign
● Live
ROAS
3.2Γ—
β–² +0.8Γ— MoM
Avg CPC
$12.04
β–² 9% lower
CTR
7.1%
β–² +210%
Conversions
184
β–² +46 MoM
Conversions Β· last 12 weeksSearch + Display
Impression share
92%

Top-of-page impression share

Ad placements

One campaign, every Google surface.

See how your security brand shows up across Search, Display, YouTube, Maps and Local Services.

Adsecuritysolutions.com.au
Security Systems Sydney | 24/7 Monitoring From $49/mo
Top-Rated CCTV & Access Control | Free Site Survey

Protect your business with enterprise-grade security. AS2201 certified installers. 500+ installations. Get your free quote today.

CCTV β€’ Access Control β€’ Alarms β€’ 24/7 Monitoring. Local experts, fast installation, ongoing support.

24/7 SupportAS2201 CertifiedFree Site SurveyNo Lock-in Contracts
What's included

Everything that makes the campaign convert.

🎯

Search Intent Targeting

We bid only on keywords with genuine buyer intent β€” "commercial CCTV installer", "access control quote" β€” not tyre-kicker traffic.

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Geo-Targeting by Suburb

Concentrate spend on the suburbs and service radius where your highest-value security jobs actually convert.

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Budget & Bid Control

Smart bidding tuned to your margins, with day-parting and device adjustments so no dollar is wasted.

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Conversion Tracking

Calls, forms and quote requests tracked end-to-end so every lead is attributed to the exact keyword and ad.

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Remarketing Audiences

Stay in front of buyers who viewed your quote page but didn’t convert across Search, Display and YouTube.

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Competitor Keyword Targeting

Appear above rival security firms when buyers search their brand names β€” and win the click with a stronger offer.

How it works

From audit to scale in four steps.

STEP 01

Audit & Keyword Research

We map your services, margins and the highest-intent security keywords your buyers actually search.

STEP 02

Build & Launch

Tight ad groups, compelling copy, extensions and conversion tracking β€” launched to your priority suburbs.

STEP 03

Optimise & Scale

Weekly bid, budget and search-term refinement to drive CPCs down and ROAS up.

STEP 04

Report & Refine

Transparent monthly reporting tied to leads and revenue β€” never vanity metrics.

FAQ

Google Ads questions, answered honestly.

How much should I budget for Google Ads?βˆ’

For most security installers we recommend a minimum of $1,500–$3,000/month in ad spend to gather enough conversion data and compete in your suburbs. We’ll model expected leads at a few budget tiers before you commit, so you can start where the numbers make sense and scale once ROAS is proven.

How soon do leads start coming in?+
Do you manage the whole account?+
What is your management fee?+
Do you set up conversion tracking?+
Can you target specific suburbs?+
Get started

Request your free Google Ads audit.

Tell us about your security business and we'll show you exactly where the wins are.

Ready to turn search clicks into security contracts?

Get a free Google Ads audit and a forecast of the leads your budget should be generating.