Capture the B2B Security Buyers Google Misses
Microsoft Advertising puts your security brand in front of 41% of B2B decision-makers — at roughly half the cost-per-click of Google, with LinkedIn profile targeting built in.
A Microsoft Ads account tuned for B2B.
Lower CPCs, higher conversion rates and LinkedIn-grade targeting — measured against your Google baseline.
Every Microsoft surface your buyers use.
From Bing Search to LinkedIn targeting, the Audience Network and Edge new-tab placements.
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The B2B advantages only Microsoft offers.
LinkedIn Audience Targeting
Target security buyers by job title, industry, company size and seniority — profile data only Microsoft can offer.
Lower CPCs Than Google
Less competition on Microsoft means the same high-intent security clicks at roughly half the cost-per-click.
B2B Decision Makers
41% of B2B buyers use Bing and Microsoft properties — often older, higher-budget commercial decision-makers.
Microsoft Clarity Analytics
Free session recordings and heatmaps reveal exactly how security buyers interact with your landing pages.
Sequential Remarketing
Show buyers a story across the Audience Network — awareness, proof, then offer — until they convert.
Competitor Intelligence
Conquest rival security brands and use auction insights to find gaps Google advertisers are ignoring.
From Google import to B2B scale.
Import & Audit
We import your proven Google structure, then re-tune it for Microsoft’s lower-competition B2B audience.
Layer LinkedIn Targeting
Add job-title, industry and company-size targeting to put your ads in front of the right decision-makers.
Launch & Track
Conversion tracking and Microsoft Clarity go live so every B2B lead is measured and attributed.
Optimise & Expand
Scale into the Audience Network and Edge placements as cost-per-lead drops and quality improves.
Bing Ads questions, answered honestly.
Request your free Microsoft Ads audit.
Tell us about your security business and we'll find the B2B buyers Google is missing.