Capture the B2B security buyers Google misses.
Microsoft Advertising puts your security brand in front of the ~41% of B2B decision-makers on Bing and Microsoft properties — at roughly half the cost-per-click of Google, with LinkedIn-grade profile targeting built in.
What’s included
Import and re-tune your proven Google structure, layer LinkedIn job-title / industry / company-size targeting, launch with conversion tracking and Microsoft Clarity, then scale into the Audience Network and Edge placements as cost-per-lead drops.
Why Bing
Often older, higher-budget commercial decision-makers, far less advertiser competition, and frequently a cheaper cost-per-lead than Google for the exact same security keywords.