Security Marketing & AI Visibility Blog
Field-tested tactics from the team that gets security brands cited by ChatGPT, ranked on Google and converting on paid. New posts every week.
Filter by what you need.
From classic search to generative engines and paid demand — pick a channel and dive in.
How ChatGPT decides which security vendor to name
Inside the retrieval signals answer engines weigh when a buyer asks for the best monitoring provider.
Local SEO for alarm installers: the 2026 checklist
NAP consistency, service-area pages and review velocity that actually move the local pack.
Building entity authority so AI trusts your brand
Why knowledge-graph presence now outweighs raw backlinks when AI engines decide who to cite.
Google Ads for security buyers that convert
High-intent keyword themes, negative lists and landing pages tuned for B2B security demand.
Becoming the featured answer in AI Overviews
Structuring content so Google AI Overviews and Perplexity quote you instead of a competitor.
Technical SEO audit for security websites
Crawl health, Core Web Vitals and indexation issues that quietly cap your rankings.
Q2 access-control acquisitions and what they mean
Consolidation continues as platform vendors absorb cloud-native access startups.
Bing Ads: capturing the 41% buyers miss
How to extend qualified security demand into the Microsoft ad network at lower CPCs.
GEO vs SEO: what changed in 2026
Generative engine optimisation is now a discipline of its own. Here is the practical difference.